Asahi Kasei Zipper Bag
Asahi Kasei Frying Pan Foil

Wrap Up Hunger with Asahi Kasei

Extra chapatis, rice, leftover curries and even sabjis from the previous night — most of these food items end up in the dustbin in a majority of Indian households.

What we fail to consider is that every morsel of food wasted could potentially aid in somebody else’s nourishment.

According to the UN Hunger Report, although the world produces enough food to feed the entire global population, still as many as 811 million people go hungry every day.

As per the UN Environment Programme’s (UNEP) Food Waste Index Report, 2021, 61% of food waste comes from households.

In a bid to make a real difference, Asahi Kasei has joined hands with the notable non-profit organization, The Akshaya Patra Foundation, for its noble cause of feeding the hungry by introducing the ‘Wrap Up Hunger With Asahi Kasei’ initiative. Through this social media campaign, we seek to help reduce food wastage as well as support eliminating the prevalent issue of classroom hunger by helping provide a meal to underprivileged children. You can be a part of this noble cause and provide a meal to an underprivileged school child just by posting a picture.

Here is all that you have to do:

  • Step 1

    Post a picture of food covered with Asahi Kasei Premium Wrap next to the product on Instagram or Facebook

  • Step 2

    Make sure to use #WrapUpHungerWithAsahiKasei and tag us at @asahikasei_in on Instagram or Asahi Kasei India on Facebook

For Example:

For every picture posted, Asahi Kasei will feed 3 underprivileged school children in association with The Akshaya Patra Foundation. Please share it in your Instagram stories as well and tag your friends to spread the word.

Lucky participants stand a chance to win exciting Asahi Kasei Goodies every month! Just fill the form below to enter:

https://forms.gle/nFC1h8bR4AdudXBs7

Aap ke ek post se 3 baccho ka pet bhar sakta hai
Aur apki issi soch se kisi ki zindagi ko badal sakta hai
To aap bhi aapna haath badaiye
Aur Is campaign ko safal banaiye

Let’s work together as a community to eradicate hunger.
Khana Bachao, Bhook Mitao with Asahi Kasei.

Advantages of PVDC Cling Film

(Superior to PVC/PE Film)

Blocks Oxygen

High adhesion to tableware

Prevents moisture from passing through

Easy to cut when using

Prevents food from smelling and spreading out 

Refrigeration and Microwave Safe
(-60°C to 140°C)

Premium Wrap Benefits

Keeps Food Fresh 

The Premium Wrap blocks moisture and oxygen from passing through and preserves the freshness of food which is much longer as compared to other cling wraps made of PE or PVC. Keeps fruits, greens, vegetables, dough, meat, chapatis, etc fresh to use. 

Reheat and Cook Food in Microwave

The Premium Wrap is heat resistant and can be used in a microwave up to 140°C.  The Premium Wrap can also be used to cook/steam vegetables, making it a versatile product

Prevents Bad Smell

Even after hours and days in the cling wrap, it prevents your food from odour because of the air-tight seal and its high barrier property.

Easy to Cut

The Premium Wrap has a built-in Cutter that makes the wrap easy to cut by tearing along the cutter.
No scissors or knife is required which helps make it convenient to use.

Refrigerator Safe

The premium quality helps you to preserve food in the fridge, freezer, and room temperature without any worries. Just cling it with the Premium Wrap.

Reduces Food Waste

With the Premium Wrap, you don’t have to worry about wasting food. Just wrap your leftovers and store them for longer

Premium Wrap Usage

Step 1: Tear it with a built-in cutter

Pull film from the box and close the box cover tightly and cut using the built-in cutter on the box.

Step 3: Store in the refrigerator

 Its premium quality helps you to preserve food in the fridge, freezer, and room temperature

Step 2: Cover it with the Premium Wrap

With the Premium Wrap, you don’t have to worry about wasting food. Just wrap your leftovers and store them for longer. 

Step 4: Reheat in microwave

The Premium Wrap is heat resistant so it can be used in a microwave as well, up to 140°C

Step 1: Tear it with a built-in cutter

Pull film from the box and close the box cover tightly and cut using the built-in cutter on the box.

Step 2: Cover it with the Premium Wrap

With the Premium Wrap, you don’t have to worry about wasting food. Just wrap your leftovers and store them for longer. 

Step 3: Store in the refrigerator

 Its premium quality helps you to preserve food in the fridge, freezer, and room temperature

Step 4: Reheat in microwave

The Premium Wrap is heat resistant so it can be used in a microwave as well, up to 140°C

FAQs

Most frequent questions and answers

Mainly

  • Other Cling film is made of PVC/PE material. Premium Wrap is made of PVDC material.
  • Other cling film does not block oxygen or moisture, so food does not stay fresh for long. Premium Wrap blocks much more oxygen and moisture due to difference of material so keeps food fresh for very long time because of its high barrier value.
  • Other cling film is not microwave safe. Premium Wrap is microwave safe due to higher heat resistance up to 140 ° Celsius compared to other cling film of PVC/PE material.
  • Most of the other cling films do not have a cutter, so a knife or scissor is required to cut the film. Premium Wrap can be easily cut using in built cutter attached to box cover that saves time, money and stops wastage of film.

The Premium Wrap comes with a built-in cutter that makes it easy to tear and convenient to use.

You can store anything and everything using the Premium Wrap whether it be at room temperature, fridge or freezer.

It keeps frozen food fresh and prevents them from drying out.

It prevents raw vegetables, fruit, poultry, sea food, prepared dough and chapati from oxidation and loss of moisture.

It keeps smell of onion, garlic and meat away from mixing with other food.

Premium Wrap prevents food wastage because of it’s high barrier value thus keeping food fresh for very long time.

In Lunch boxes – Keep fruit, rotis, paranthas, dosas, wraps and sandwiches fresh.

Yes. Premium Wrap is microwave safe, heat resistant and can be used to reheat food in the microwave up to 140 ° Celsius.

It prevents loss of nutrients from cooking in water. The food cooks much faster and saves cooking time. You can directly take out the wrapped food from refrigerator and reheat in microwave thus saves time and is convenient.

Cook vegetables such as corn, broccoli, cauliflower, carrots, french beans, potatoes and spinach quickly in Premium Wrap.

The Premium Wrap is made of PVDC plastic i.e. Polyvinylidene chloride. PVDC is capable of blocking about 2.5 times more moisture and retains about 200 times higher oxygen using lesser plastic than regular plastic materials like PE (Poly Ethylene) or PVC (Poly Vinyl Chloride). It has a special in-built cutter which allows you to cut only the quantity required thus reducing the excess usage of plastics which is not required than any other cling film.

This unique feature enables us to minimize the use of plastic in our Premium Wrap and the production of excess plastic waste. It also reduces food wastage by keeping the stored food fresh for longer. In India according to UN report per household food wastage is 50 kg per year. We are working towards the goal to reach out to consumers to reduce food wastage. Simultaneously, we are also initiating to help the government with Plastic Waste management as an EPR activity.

ABOUT PREMIUM WRAP

TESTIMONIALS

Finally a product that works. It’s otherwise frustrating to cut cling wrap that constantly sticks or doesn’t get cut by the provided cutter. Taking a scissors to it was a two person job!
Rajiv
Mumbai
Excellent! The cutter is sharp and easy to use. Careful when placing it as it sticks to itself which is a good thing. Thick and strong enough too. I used it to wrap the cake to keep in the freezer.
Sona
Chennai
I am a home baker and I use Premium Wrap for almost everything. From wrapping my leftover fondant to covering chocolate ganache to cool for the cake layering. Today I used the Asahi Kasei Premium Wraps to cover the stem of the flowers to decorate my cake. The quality of the wrap is good and it is clingy too. #Amazing product
Nazneen
Kolkata